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Nucala - Lives Move Forward
Project type
Brand Campaign
Severe asthma places life on hold, stripping away energy and freedom. Nucala helps patients reclaim both, transforming breathless limitations into breathtaking moments. The campaign was brought to life through a POV-led visual approach, designed to immerse the viewer in the feeling of living fully again; from mountain drives to ocean dives.
Shot across three diverse locations in Italy, the production required full end-to-end coordination, including managing local crew on the ground, handling logistics across each site, and ensuring creative consistency across multiple environments. This extended through to post-production and final delivery. Maintaining alignment with agency and client throughout.
The result was a series of high-impact, emotionally resonant films that translated the medical benefit of Nucala into powerful, human storytelling.
