Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Rhonaldhino Mad Brilliance

Project Type

A series of experiential events & stunts

Nike aimed to dominate attention during the UEFA Champions League Final at Wembley in 2024 without being an official sponsor.

The Approach: unleash Ronaldinho in a head-turning pink Rolls-Royce, captured via CCTV-style footage and dropped in real-time. He surprised fans at Nike Town, linked up with Central Cee and Corteiz for a spontaneous crossbar challenge, and appeared at Wembley among athletes and cultural icons.
The Result - A viral moment that hijacked the biggest football weekend in London. Raw, real, and impossible to ignore.

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}